Benefits You Should Offer to Attract Better Employees

In order to attract and retain great employees, it’s crucial to offer a robust benefits package. From the standard health benefits every employee expects to see, to the unique perks that can really set you apart, benefits can play a major role in retention and job satisfaction. In fact, 72% of employees said having more work benefits would increase their job satisfaction,¹ which, in turn could decrease your employee turnover.

Standard Benefits to Ensure You’re Offering

When choosing a job, benefits are one of the key deciding factors employees take into account. In fact, over half say benefits and perks are a top priority when it comes to accepting a job.² Whether or not you provide certain benefits may determine a candidate’s decision to apply to your company. If you want to keep up with your competition, make sure you’re offering the standard benefits like major medical plans, reimbursement accounts, supplemental insurance (disability, especially), and life insurance. These offerings can help financially protect your employees’ incomes and their families.

Not only should you ensure you’re offering these benefits, you should also be willing to provide the flexibility your employees seek. A one-size-fits all approach to employee benefits doesn’t meet the unique needs of each employee and their families. Provide the opportunity to customize coverage so your employees aren’t having to pay for something they don’t actually need.

Furthermore, you’ll need to make benefits education and communication a priority for your organization. Employees shouldn’t have to handle their enrollment alone. Without the proper education and communication strategy, your employees may be left feeling uninformed and confused on which benefits are right for them and their families. When going through enrollment, 48% of employees state that their employer did not provide them with enough educational resources to prepare them for enrollment decisions.³ Make sure you aren’t leaving your employees high and dry when it comes to their benefits.

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Unique Benefits and Perks that Entice Employees

Besides the standard offerings, there are other unique benefits you could offer to attract better employees. Things like on-site childcare, wellness incentives or reimbursements, employee assistance programs (EAP), telehealth options and lounges for mothers can really boost employee satisfaction and engagement in the workplace.

With a greater spotlight on mental health than ever before, more and more employers are encouraged to start offering benefits aimed directly at bettering their employees’ mental health. Employees need support. Nearly half (46%) of full-time workers are dealing with mental health issues⁴ and 76% of people believe their employer should be doing more for their mental health.⁵ More employees are looking to their employers for assistance than ever before. You can show support towards your employees by cultivating a positive work environment, providing mental health resources, and offering mental health benefits.

Put Employee Wellbeing First

When it comes down to it, employees want an employer that places a high value on their wellbeing. Providing employees with benefits that deliver a holistic approach to their well-being can lead to higher employee engagement and greater employee retention.⁶ If you want happier employees who are committed to your organization, make their health and wellness a top priority by offering a wide variety of benefits that can help them and their families feel protected.

This blog is up to date as of July 2021 and has not been updated for changes in the law, administration or current events.

Benefits You Should Offer to Attract Better Employees