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Data Talks: Employees Need Help When Enrolling

 

February 24, 2021

2 minute read

Category: Benefits Strategy

Many think that an online enrollment platform where employees self-enroll can save time. But the truth is, that model may not be preferred and can cause more questions for HR. In a time where there’s such a spotlight on health and wellness, employees want assistance understanding their benefits. In fact, we took the time to ask over 609,000 employees about their enrollment experience with us. We found that above all else, employees seek individual guidance.

Satisfaction With Account Managers

Your employees want a partner who understands their benefits and will walk them through the enrollment process. They value the opportunity to ask questions and receive individual attention. Our account managers offer that hands-on approach. 91% of individuals report being Very Satisfied or Satisfied with the guided support from an account manager during in-person or virtual enrollments.1

91%

Guided Enrollment Options

You may think that employees want to enroll on their own. But benefits are confusing, and the numbers back it up. Self-enrollment isn’t preferred by employees. Only 13% said they prefer enrolling on their own.2 Employees want guidance with benefits choices, and our in-person and virtual enrollment options provide the individual support they seek. This year, we’ve used new safety measures to meet in person at over 4,900 locations.3

Watch how we’re helping groups complete safe in-person enrollments:


We know that meeting in person is not always possible. When the pandemic began, we were ready with a virtual option, helping over 4,200 employers.4 It’s critical that employees still get individualized attention when it comes to helping to protect their family, especially during a national health crisis.

The Value of Individual Support

85% of employees said they want individual support when completing their benefits enrollment.5 Employees want the opportunity to ask questions and receive personalized education on their benefits. Don’t stop offering one-on-one support, even in a virtual world.

Learn more about our guided enrollment experience ►

 

This blog is up to date as of February 2021 and has not been updated for changes in the law, administration or current events.

 
  • Tags:
  • Enrollment

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1, 3, 4 American Fidelity internal post-enrollment survey data accessed February 2021, data from January 2020 to January 2021.

2, 5 American Fidelity internal post-enrollment survey data accessed February 2021. Data from July 2019 to January 2021.

ESB-8640-0221

American Fidelity Assurance Company
americanfidelity.com

https://americanfidelity.com/blog/strategy/data-talks-employees-need-help-when-enrolling/

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1, 3, 4 American Fidelity internal post-enrollment survey data accessed February 2021, data from January 2020 to January 2021.

2, 5 American Fidelity internal post-enrollment survey data accessed February 2021. Data from July 2019 to January 2021.

ESB-8640-0221

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