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How Active Enrollments Can Boost Benefits Effectivity

October 29, 2024

4 minute read

Category: Benefits Strategy

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Navigating the complexities of employee benefits can feel overwhelming, particularly when it comes to your annual open enrollment. If you're like many organizations, you may be stuck in a cycle of low engagement and confusion when it comes to benefits.

If your open enrollment is a passive experience, that’s the first change to make.

An active enrollment creates an annual review period where employees actively make their benefits elections. It provides an outlet for individuals to stay informed about changes in plan offerings, new benefits and potential cost savings. This proactive approach also allows you to address the pain points that may have been causing frustration and inefficiency in the past. By actively participating, individuals can make more informed decisions about their healthcare needs.

 

Transform Your Benefits Program:
10 Steps to an Active Enrollment


 

3 Benefits of an Active Enrollment

Active enrollments can pack a heavy punch when it comes to getting a return on your investment. By implementing an active enrollment, you can create an engaging and streamlined experience that benefits both your organization and your employees. Here’s what you can expect:

Improve Participation Rates

One of the primary points you may encounter is low employee participation during open enrollment. This can lead to employees missing out on important benefits or making uninformed decisions. An active enrollment can help improve participation rates by engaging employees through targeted communications and education about their benefits options. By providing clear and concise information about the available plans, deadlines, and any changes, employees are more likely to take an active role in selecting the best options for their needs.

When individuals actively review and select their coverage options, they are more likely to choose plans that align with their specific needs, leading to better outcomes and higher levels of satisfaction with their benefits.

Reduce Year-Round Questions

Your benefits office often faces a barrage of questions throughout the year, which can be time-consuming and overwhelming. Active enrollments can help alleviate this burden by consolidating and centralizing all benefit-related inquiries during a specific enrollment period. By providing comprehensive and easily accessible resources, such as online portals, interactive tools, and dedicated support channels, employees can find answers to their questions independently. This approach not only saves time for your benefits office but also empowers employees to make informed decisions at their convenience.

Address Ineligible Dependents

Covering ineligible dependents can have significant financial implications for your organization. Without a periodic review of dependents, it is easy for ineligible individuals to remain on the plan, leading to unnecessary expenses. An active enrollment provides an opportunity to prompt employees to review and update their dependent information, ensuring that only eligible individuals are covered. By implementing this process, your organization can reduce costs and help maintain compliance with plan regulations.

Often, the unknown of covering ineligible dependents may be one of the biggest drivers of cost on your health plan.

 

Make Your Move

Moving to an active enrollment can be a game-changer for employers. By actively engaging employees, providing clear information, and streamlining the enrollment process, you can improve participation rates, reduce administrative burdens, and help ensure cost-effective coverage. Embracing this enrollment format can benefit your organization and empower employees to make more informed decisions about their benefits.

6 reasons active enrollments are still critical >

Take the step towards a more efficient benefits administration process by considering an active enrollment approach today.

This blog is up to date as of October 2024 and has not been updated for changes in the law, administration or current events.

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