Employee Benefits Enrollment: Perception vs Reality
Understanding the needs of your employees can be difficult to do, especially if you let your perception cloud their reality. As you prepare for enrollments, confidently providing your employees exactly what they find valuable will help ensure your benefits enrollment goes off without a hitch. Here are three important realities that many employers haven’t faced.
Perception |
Reality |
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Employees understand their available benefits. |
While some employees may be well-educated, the majority find it difficult to understand their options. For most, they want to be 100% certain that the benefits they have are enough to protect their family. Without adequate education, they are more likely to enroll in what they did last year, which could have some unfortunate, long-term effects. |
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Perception |
Reality |
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Employees don’t want any help. |
Employees want someone to guide them through it. Sure, they may spend a little time asking Google for assistance, but when it comes right down to it, they want someone helping them through the steps and answering their questions. Having a guided enrollment experience gives them the confidence they want to enroll in the things that matter most to them. |
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Perception |
Reality |
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Employees want manual or paper enrollments. |
Not true. Your employees want to be able to view their benefits information whenever and wherever they want. They want the ease and simplicity of having that data at the touch of their fingertips. Providing a safe, secure enrollment platform for them to enroll will provide a value that is unmatched by the ancient methods of sitting down with their HR manager or filling out stacks of paper. |
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Don’t let what you think you know overshadow what your employees want. Take action to help give them the enrollment experience they’re looking for – you won’t regret it.
For even more success this enrollment season, be sure you’re promoting an active enrollment rather than passive.
This blog is up to date as of August 2020 and has not been updated for changes in the law, administration or current events.