How American Fidelity Helped SEIU Local 500 Grow Membership Across Maryland

Video Transcript:

My name is Travis Simon. I'm the executive director here at Local 500. I've worked for SEIU for roughly fifteen years. We don't have the capacity at SEIU 500 to really have folks at every single work site.

So for us to like get out and speak to those members, it's incredibly hard because they're across the entire state of Maryland. American Fidelity can assist with us in terms of getting out to those members, getting them signed up for the union, sharing, you know, the union difference, the union benefits, but also the amazing services that you all provide as American Fidelity. So it's been vital for us to get in front of a lot of the folks that we just normally wouldn't be able to get in front of. That's how I know this partnership is working.

We're seeing the impact in our membership. We're seeing the increase in our revenue. You know — the membership dues that are coming in, the initiation fees that are coming in from the members that American Fidelity is helping us sign up. So we're seeing it in our budget and we're seeing it in terms of just more members that we can then engage with.

You all really do care about our membership, which shows. It really does come through. And I know that we're not going to be able to achieve the membership density that we're going to need if we don't have partners like American Fidelity that can help us get out there and speak to all those workers and get them signed up on the union, talk to them about the union difference, making sure that they know they should become members, should get involved and become engaged. This has been one of the best partnerships that we've had as an organization with any vendor or any other organization by far.

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